A number of online companies say that many of the pieces of privacy legislation proposed in recent months are unnecessary, despite the attention they have received.
Speaking before Congress earlier this week, the head of an advertising organization said that the businesses it represents have made significant strides in allowing consumers to control their own privacy online, according to a report from PC World
. However, regulators remain unconvinced, and note that this has likely come only because of increased government scrutiny in the last few years.
"Our self-regulatory system works," Bob Liodice, president and CEO of the Association of National Advertisers, told the committee. "We have results that few, if any can claim. We have built and implemented a system that is operating and effective." Eduard Goodman
, the chief privacy officer for Identity Theft
911, writes regularly on his blog about the difficulties consumers may face when it comes to making sure their privacy is upheld online, and what they can do to increase their protection.
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